PRIVACY POLICY

Collection of Personal Information

When you visit this Website, we automatically collect certain information about your device. This may include details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse this Website, we collect information about the individual web pages or products that you view, the website or search terms that referred you to this Site, and how you use this Website. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. To learn more about cookies and how to disable them, please visit http://www.allaboutcookies.org.

"Log files" track actions that occur on the Website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about how you navigate through the Website.

Additionally, when you make or attempt to purchase through this Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through this Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen your order for potential risk or fraud;

Provide you with information or advertising relating to our products or services based on the preferences you have shared with us.

We use the Device Information that we collect to screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

As described above, we share your personal information with third parties to help us use your personal information. For example, we use Google Analytics to understand how you use this website. To learn more about how Google uses your personal information, please visit https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, please visit the Network Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understand-online-advertising/how-does-it-work.

You can opt out of targeted advertising in the following ways:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.

Do Not Track

We do not change our website data collection and use practices when your browser sends a Do Not Track signal.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details provided below.

Furthermore, if you are a European resident, please note that we are processing your information to fulfill a contract with you (such as when you make an order through this website), or otherwise to pursue our legitimate business interests as described above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through this website, we will retain your order information for our records unless you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.